面称 Traditional form: 面稱 Pinyin (reading): miànchēng Definitions: term used to directly address a person (contrasted with 背稱/背称 (bèichēng)) to praise sb in their presence Characters: 面 - face; surface, side; plane, dimension 称 - balanced; name, brand; to say, to call Traditional characters: 面 - face; surface, side; plane, dimension 稱 - balanced; name, brand; to say, to call