酒肆 Traditional form: 酒肆 Pinyin (reading): jiǔsì Definitions: wine shop liquor store bottle shop bar pub Characters: 酒 - wine, spirits, liquor, alcohol 肆 - to indulge; excess; four (bankers' anti-fraud numeral) Traditional characters: 酒 - wine, spirits, liquor, alcohol 肆 - to indulge; excess; four (bankers' anti-fraud numeral)