造势

Traditional form:

造勢

Pinyin (reading):

zàoshì

Definitions:

• to boost support or interest
• to campaign
• to promote

Characters:

• 造 - to build, to construct, to invent, to manufacture
• 势 - power, force; tendency, attitude

Traditional characters:

• 造 - to build, to construct, to invent, to manufacture
• 勢 - power, force; tendency, attitude