蹭热度

Traditional form:

蹭熱度

Pinyin (reading):

cèngrèdù

Definitions:

• (coll.) (often derog.) to piggyback on (sb's) popularity
• to exploit (sb's) popularity to attract attention to oneself

Characters:

• 蹭 - to shuffle; to procrastinate, to freeload, to dilly-dally
• 热 - heat, fever, zeal
• 度 - degree, system; manner; to consider

Traditional characters:

• 蹭 - to shuffle; to procrastinate, to freeload, to dilly-dally
• 熱 - heat, fever, zeal
• 度 - degree, system; manner; to consider