跳楼 Traditional form: 跳樓 Pinyin (reading): tiàolóu Definitions: to jump from a building (to kill oneself) fig. to sell at a large discount (in advertising) Characters: 跳 - to hop, to skip; to jump, to leap; to vault; to dance 楼 - multi-story building; floor Traditional characters: 跳 - to hop, to skip; to jump, to leap; to vault; to dance 樓 - multi-story building; floor