讳称 Traditional form: 諱稱 Pinyin (reading): huìchēng Definitions: euphemism word used to avoid a taboo reference Characters: 讳 - taboo; to shun, to conceal, to avoid mentioning 称 - balanced; name, brand; to say, to call Traditional characters: 諱 - taboo; to shun, to conceal, to avoid mentioning 稱 - balanced; name, brand; to say, to call