蓝海 Traditional form: 藍海 Pinyin (reading): lánhǎi Definitions: (neologism) an unexplored, as yet uncontested market (contrasted with 紅海/红海 (hónghǎi)) Characters: 蓝 - blue; indigo plant; surname 海 - sea, ocean; maritime Traditional characters: 藍 - blue; indigo plant; surname 海 - sea, ocean; maritime