简称 Traditional form: 簡稱 Pinyin (reading): jiǎnchēng Definitions: to be abbreviated to abbreviation; short form Characters: 简 - simple, succinct, terse; a letter 称 - balanced; name, brand; to say, to call Traditional characters: 簡 - simple, succinct, terse; a letter 稱 - balanced; name, brand; to say, to call