策划
Traditional form:
策劃
Pinyin (reading):
cèhuà
Definitions:
- to plot
- to scheme
- to bring about
- to engineer
- planning
- producer
- planner
Characters:
- 策 - to urge, to whip; method, plan, policy
- 划 - to row or paddle a boat; to scratch; to plan; profitable
Traditional characters: