种草 Traditional form: 種草 Pinyin (reading): zhòngcǎo Definitions: (neologism) (slang) to spark interest in a product or idea (esp. on social media) Characters: 种 - race, kind, breed; seed; to plant 草 - grass, herbs; straw, thatch Traditional characters: 種 - race, kind, breed; seed; to plant 草 - grass, herbs; straw, thatch