登场 Traditional form: 登場 Pinyin (reading): dēngchǎng Definitions: to go on stage fig. to appear on the scene used in advertising to mean new product Characters: 登 - to rise, to mount, to board, to climb 场 - field, open space; market, square; stage Traditional characters: 登 - to rise, to mount, to board, to climb 場 - field, open space; market, square; stage