照买不误

Traditional form:

照買不誤

Pinyin (reading):

zhàomǎibùwù

Definitions:

• to keep on buying (a product) regardless (of price increases, adverse publicity etc)

Characters:

• 照 - to shine, to reflect, to illuminate
• 买 - to buy, to purchase; to bribe, to persuade
• 不 - no, not, un-; negative prefix
• 误 - error, fault, mistake; to delay

Traditional characters:

• 照 - to shine, to reflect, to illuminate
• 買 - to buy, to purchase; to bribe, to persuade
• 不 - no, not, un-; negative prefix
• 誤 - error, fault, mistake; to delay