标杆

Traditional form:

標杆

Pinyin (reading):

biāogān

Definitions:

• surveyor's pole
• post (used for a landmark)
• (fig.) goal; model; benchmark

Characters:

• 标 - mark, sign, symbol; bid, prize
• 杆 - cane, pole, stick

Traditional characters:

• 標 - mark, sign, symbol; bid, prize
• 杆 - cane, pole, stick