李彦宏 Traditional form: 李彥宏 Pinyin (reading): Lǐ Yànhóng Definitions: Robin Li (1968–), founder and CEO of Baidu 百度 ( Bǎidù), a PRC Internet company Characters: 李 - plum; luggage; surname 彦 - elegant 宏 - great, spacious, vast, wide Traditional characters: 李 - plum; luggage; surname 彥 - elegant 宏 - great, spacious, vast, wide