新昌 Traditional form: 新昌 Pinyin (reading): Xīnchāng Definitions: Xinchang county in Shaoxing 紹興/绍兴 ( Shàoxīng), Zhejiang Characters: 新 - new, recent, fresh, modern 昌 - sunlight; good, proper; prosperous Traditional characters: 新 - new, recent, fresh, modern 昌 - sunlight; good, proper; prosperous