文创

Traditional form:

文創

Pinyin (reading):

wénchuàng

Definitions:

• (Tw) blending of cultural heritage elements with creative modern designs to produce innovative products and services (often used attributively, as in 文創商品／文创商品 (wénchuàngshāngpǐn)) (abbr. for 文化創意／文化创意 (wénhuàchuàngyì))

Characters:

• 文 - culture, literature, writing
• 创 - to establish, to create; cut, wound, trauma

Traditional characters:

• 文 - culture, literature, writing
• 創 - to establish, to create; cut, wound, trauma