招牌

Traditional form:

招牌

Pinyin (reading):

zhāopai

Definitions:

• signboard
• shop sign
• reputation of a business

Characters:

• 招 - to summon; to recruit; to levy
• 牌 - card, game piece; placard, signboard, tablet

Traditional characters:

• 招 - to summon; to recruit; to levy
• 牌 - card, game piece; placard, signboard, tablet