招徕

Traditional form:

招徠

Pinyin (reading):

zhāolái

Definitions:

• to canvass (for customers)
• to solicit
• to recruit

Characters:

• 招 - to summon; to recruit; to levy
• 徕 - to entice, to solicit; to encourage customers to come

Traditional characters:

• 招 - to summon; to recruit; to levy
• 徠 - to entice, to solicit; to encourage customers to come