小众

Traditional form:

小眾

Pinyin (reading):

xiǎozhòng

Definitions:

• minority of the population
• non-mainstream (activity, pursuit etc)
• niche (market etc)

Characters:

• 小 - small, tiny, insignificant
• 众 - multitude, crowd; masses, public

Traditional characters:

• 小 - small, tiny, insignificant
• 眾 - multitude, crowd; masses, public