宗旨

Traditional form:

宗旨

Pinyin (reading):

zōngzhǐ

Definitions:

• objective
• aim
• goal

Characters:

• 宗 - ancestry, clan, family, lineage; religion, sect
• 旨 - aim, intention, purpose, will

Traditional characters:

• 宗 - ancestry, clan, family, lineage; religion, sect
• 旨 - aim, intention, purpose, will