字号 Traditional form: 字號 Pinyin (reading): zìhao Definitions: character size font size fame reputation shop name of a shop Characters: 字 - character, letter, symbol, word 号 - mark, sign; symbol; number; to call, to cry, to roar Traditional characters: 字 - character, letter, symbol, word 號 - mark, sign; symbol; number; to call, to cry, to roar