央视 Traditional form: 央視 Pinyin (reading): Yāngshì Definitions: China Central Television (CCTV), abbr. for 中國中央電視台/中国中央电视台 ( Zhōngguó Zhōngyāng Diànshìtái) Characters: 央 - central; to beg; to run out 视 - to look at, to inspect, to observe, to regard Traditional characters: 央 - central; to beg; to run out 視 - to look at, to inspect, to observe, to regard