吉祥物 Traditional form: 吉祥物 Pinyin (reading): jíxiángwù Definitions: mascot Characters: 吉 - lucky, propitious, good 祥 - happiness, good fortune; auspicious 物 - thing, substance, matter; creature Traditional characters: 吉 - lucky, propitious, good 祥 - happiness, good fortune; auspicious 物 - thing, substance, matter; creature