利欲心 Traditional form: 利慾心 Pinyin (reading): lìyùxīn Definitions: cupidity Characters: 利 - gains, advantage, profit, merit 欲 - desire, want, longing, intent 心 - heart; mind; soul Traditional characters: 利 - gains, advantage, profit, merit 慾 - passion, desire, lust; appetite 心 - heart; mind; soul