倡导

Traditional form:

倡導

Pinyin (reading):

chàngdǎo

Definitions:

• to advocate
• to initiate
• to propose
• to be a proponent of (an idea or school of thought)

Characters:

• 倡 - guide, leader; lead, introduce
• 导 - to direct, to guide, to lead, to conduct

Traditional characters:

• 倡 - guide, leader; lead, introduce
• 導 - to direct, to guide, to lead, to conduct