伊藤 Traditional form: 伊藤 Pinyin (reading): Yīténg Definitions: Itō or Itoh, Japanese surname Ito-Yokado (supermarket) (abbr. for 伊藤洋華堂/伊藤洋华堂 ( Yitēng Yánghuátáng)) Characters: 伊 - he she; this, that; used in transliterations 藤 - ivy, creeper Traditional characters: 伊 - he she; this, that; used in transliterations 藤 - ivy, creeper