企划 Traditional form: 企劃 Pinyin (reading): qǐhuà Definitions: to plan (a project) Characters: 企 - to plan a project; to stand on tiptoe 划 - to row or paddle a boat; to scratch; to plan; profitable Traditional characters: 企 - to plan a project; to stand on tiptoe 劃 - to row or paddle a boat; to scratch; to plan; profitable