代言

Traditional form:

代言

Pinyin (reading):

dàiyán

Definitions:

• to be a spokesperson
• to be an ambassador (for a brand)
• to endorse

Characters:

• 代 - era, generation; to substitute for, to replace
• 言 - words, speech; to speak, to say

Traditional characters:

• 代 - era, generation; to substitute for, to replace
• 言 - words, speech; to speak, to say