代称 Traditional form: 代稱 Pinyin (reading): dàichēng Definitions: alternative name to refer to sth by another name; antonomasia Characters: 代 - era, generation; to substitute for, to replace 称 - balanced; name, brand; to say, to call Traditional characters: 代 - era, generation; to substitute for, to replace 稱 - balanced; name, brand; to say, to call