人设

Traditional form:

人設

Pinyin (reading):

rénshè

Definitions:

• the design of a character (in games, manga etc) (abbr. for 人物設定／人物设定)
• (fig.) (a celebrity or other public figure's) image in the eyes of the public
• public persona

Characters:

• 人 - man, person; people
• 设 - to build, to design; to establish; to offer

Traditional characters:

• 人 - man, person; people
• 設 - to build, to design; to establish; to offer