不怕不识货，就怕货比货

Traditional form:

不怕不識貨，就怕貨比貨

Pinyin (reading):

bùpàbùshíhuò,jiùpàhuòbǐhuò

Definitions:

• lit. don't worry about not knowing goods, but about comparing them (proverb)
• fig. goods' (or person's) true value can only be determined through comparison

Characters:

• 不 - no, not, un-; negative prefix
• 怕 - to fear, to be afraid of; apprehensive
• 不 - no, not, un-; negative prefix
• 识 - knowledge; to understand, to recognize, to know
• 货 - products, merchandise; goods, commodities
• 就 - just, simply; to go to; to approach, near
• 怕 - to fear, to be afraid of; apprehensive
• 货 - products, merchandise; goods, commodities
• 比 - to compare, liken; comparison; than
• 货 - products, merchandise; goods, commodities

Traditional characters:

• 不 - no, not, un-; negative prefix
• 怕 - to fear, to be afraid of; apprehensive
• 不 - no, not, un-; negative prefix
• 識 - knowledge; to understand, to recognize, to know
• 貨 - products, merchandise; goods, commodities
• 就 - just, simply; to go to; to approach, near
• 怕 - to fear, to be afraid of; apprehensive
• 貨 - products, merchandise; goods, commodities
• 比 - to compare, liken; comparison; than
• 貨 - products, merchandise; goods, commodities